GoKawiilis transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State.
Ferrari makes some of the fastest cars on the planet, so it’s anyone’s guess how the Italian automaker ended up being so incredibly late to the EV party. Long after most automakers have drastically scaled back their EV ambitions, cancelled battery-powered models, or curtailed factory plans, Ferrari emerges from the shadows with a real weird one: the all-electric Luce.
Ferrari unveiled the Luce Monday at the Vela di Calatrava, a massive architectural sporting complex located on the outskirts of Rome. In many ways it’s the most anticipated and also the most over-hyped EV to come out since battery-powered models first arrived on the scene. An electric Ferrari! This is a huge deal!
But the Luce looks almost nothing like a Ferrari. In fact, it looks more like something Apple would make. Which makes sense because the Luce was designed with help from LoveFrom, the design firm helmed by famed Apple designer Jony Ive and his partner Marc Newson.
This is basically as close as we’ll get to an Apple car.
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