GoKawiilSo what’s it going to do about it? AG1 CEO Kat Cole tells Fast Company her plan, Grüns CEO Chad Janis explains why he’s winning, and the supplements industry takes sides. Are you Team Powder or Team Gummy? Don’t get AG1 CEO Kat Cole started on the science of gummies. “You can’t put AG1, as it is, in a gummy,” she tells me when we speak in mid-May.
AG1’s green with envy over the gummy-ification of wellness
Why This Matters
The debate between powdered and gummy supplements highlights ongoing innovation and consumer preferences in the wellness industry. As companies like AG1 and Grüns navigate product formats, this shift influences how consumers access and prioritize health supplements, impacting industry standards and market competition.
Key Takeaways
- Gummies are increasingly popular but pose formulation challenges for traditional supplement brands.
- AG1 CEO Kat Cole emphasizes the scientific limitations of converting powders into gummies.
- The industry is divided between traditional powder formats and the growing gummy segment, reflecting evolving consumer preferences.
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