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Sony's True RGB TVs Promise Better Color and Come in Massively Huge Sizes

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Why This Matters

Sony's new True RGB Bravia TVs introduce advanced RGB backlighting technology that significantly enhances color volume and off-axis viewing, setting a new standard in picture quality for large-screen TVs. This innovation offers consumers richer, more accurate colors and improved viewing experiences, especially in bright or challenging lighting conditions. The models also feature sleek design elements and high-end audio options, making them compelling choices for home entertainment enthusiasts and industry competitors alike.

Key Takeaways

Sony has revealed two new RGB LED TVs, the Bravia 9 II and Bravia 7 II, which the company says offer better color volume than any Sony TV before. I went eyes-on.

The new 4K HDR TVs, which slot either side of the flagship Bravia 8 II OLED, are powered by Sony's proprietary RGB Backlight Master Drive Pro, which independently controls the individual red, green and blue LEDs in the backlight. (Geoff Morrison covered the True RGB backlight for CNET here.)

Read more: Best TVs of 2026

Sony says its version of RGB backlighting is superior to competitors like Hisense and Samsung, as the screen receives color information from both the LCD layer and the LEDs. The company says this leads both to the largest color volume in Sony's home TV history and better colors when viewed off-axis.

The TVs also feature some new design elements, including one seemingly borrowed from its own history. The first Bravia TVs had a glass bezel, and the new models have a transparent center stand, which is designed to refract light and hide the cords dangling behind it.

Meanwhile, the Bravia 9 II includes the anti-reflective Immersive Black Screen Pro coating and up-firing beam tweeters for better Dolby Atmos audio.

The Bravia 7 II is available now, while the Bravia 9 II is available for preorder, with Sony's site saying the TV will be available next week.

Bravia 9 II True RGB TV prices

65-inch: $3,600

75-inch: $4,600

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