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Wix laying off about 20% of its workforce. CEO cites AI, exchange rates in announcing cut

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Why This Matters

Wix is reducing its workforce by approximately 20% due to rapid advancements in AI technology and unfavorable currency exchange rates, signaling a strategic shift towards more agile operations. This move highlights how technological innovation and economic factors are reshaping organizational structures within the tech industry. For consumers and industry stakeholders, it underscores the ongoing transformation in how tech companies adapt to global economic and technological changes.

Key Takeaways

Israel-based web development company Wix is slashing roughly 20% of its workforce, CEO Avishai Abrahami announced in a post on X early Thursday morning, citing the "fast evolution of AI capabilities" and difficulties around currency exchange rates.

"We have witnessed the most significant shift in how companies are built since the invention of modern programming languages in the 1970s. This is not just about adopting new tools - it is about rewiring how companies are built, how they think, how they manage and how they operate," Abrahami wrote, saying that the company would move toward fewer layers of leadership to make faster decisions.

Abrahami said that as the Israeli shekel continues to strengthen against the U.S. dollar, the exchange rate put a "structural pressure" on the company's ability to operate at its current scale.

Wix did not immediately respond to CNBC's request for confirmation or additional details on the layoffs.