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One of the most intrusive and invasive things that can occur online is the collection of our data -- often without consent. This can include Personally Identifiable Information (PII), such as our names, physical location, and contact information, and unfortunately, trying to keep PII out of the hands of data brokers can be an extremely challenging process.
However, one of the easiest ways to force data brokers to delete records related to you and to keep them off their systems is to use a data removal service, such as Incogni. I've tested some of the top data removal services on the market, and Incogni is my favorite. Right now, you can save 55% on a subscription with code ZDNET.
Review: Incogni
The problem with online data removal is that you can't just send one request and be done; your data is often re-acquired and added, and so performing these tasks manually can be extremely time-consuming. Instead, data removal services send data removal requests on your behalf, sometimes monthly, and enforce data protection law when necessary to force these third parties to delete your information -- which can otherwise be shared, sold on, or may end up online in people search databases, for example.
Typically, Incogni costs $7.99 per month on a standard plan, or $191.76 per year. This package includes recurring data removal covering over 420 data broker sites. If you go up a tier, you will be able to send custom data removal requests, and website coverage is increased. Family plans are also on offer.
However, when you use the code ZDNET at checkout, you will save 55% on Incogni plans. At the standard level, this means you will pay $7.19/month, or $86.29/year.
Also: I put these leading data removal services to the test, and there was a clear winner
If you're interested in trying out Incogni for yourself, don't miss out -- and feel free to check out all of our data removal service recommendations for 2026.
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