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Apple TV 4K on track to break a record no one wants to see happen

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Why This Matters

The Apple TV 4K is at risk of holding the record for the longest period without a hardware update, which could impact consumer interest and market competitiveness. The delay in releasing a new model, possibly tied to an AI software update, highlights challenges in product refresh cycles and innovation pace. This situation underscores the importance of timely hardware updates to maintain relevance in the streaming device market.

Key Takeaways

It makes sense that Apple TV 4K customers are vocal about the lack of new hardware. The current set-top box, introduced in 2022, runs the risk of breaking a record no one wants to see happen.

A new Apple TV 4K is expected in 2026

The good news is that Apple reportedly has a new Apple TV 4K ready to go.

The bad news? Apple might be waiting for an AI-related software update before releasing it. That might mean tvOS 27 in the fall.

If that happens, the current Apple TV 4K hardware will set a new record for the longest-selling version of the product between updates.

As of May 31, it’s been 1,304 days since the current Apple TV 4K was released.

Meanwhile, Apple continues to update the current Apple TV 4K hardware with new features.

The original Apple TV 4K holds the current record

If Apple doesn’t release a new Apple TV 4K by July 4, the current A15 Bionic Apple TV 4K from 2022 will become the longest-selling version between updates.

That would break the existing record set by the A10X Fusion model from 2017.

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