Skip to content
Tech News
← Back to articles

Amazon Prime Day is June 23-26: Everything to know about start times, deals, and more

read original get Prime Day Deal Tracker → more articles
Why This Matters

Amazon Prime Day is returning from June 23-26, offering exclusive deals and early access to new products for Prime members. This shift to an earlier date impacts consumer shopping plans and highlights Amazon's ongoing efforts to boost Prime subscriptions and engagement. The event's expansion to a four-day sale underscores its significance in the retail calendar and its influence on consumer purchasing behavior.

Key Takeaways

Jeffrey Hazelwood/ZDNET

Follow ZDNET: Add us as a preferred source on Google.

Prime Day is coming back... in June!

In early May, Amazon confirmed that Prime Day will indeed return in June, and on June 1, the retailer finally confirmed the official dates of the sale. Amazon Prime Day returns Tuesday, June 23 to Friday, June 26.

Also: How to get Amazon Prime for 50% off: The two ways to qualify in 2026

Amazon also unveiled early deals on Alexa devices, Kindles, and more, and new sweepstakes, like 100 chances to win free groceries for a year or win a $1,000 Amazon gift card. This year, Prime members can get other benefits, like a large Little Caesar's pizza for just $5, and access to an early viewing of the new Spider-Man: Brand New Day.

Since ZDNET spends hours upon hours testing the latest and greatest tech, gadgets, and more, sale events are important to us. Our team of experts has a background in many tech disciplines, from hardware to software to AI and beyond, and we scout major shopping events like Prime Day to help source the best savings for our readers. Here's what we know so far about Amazon's June Prime Day event, so you can start planning early.

Is Prime Day earlier this year?

Yes, Amazon announced the return of a June Prime Day on April 30, which confirmed early reports from Bloomberg and hits on Amazon's own seller central platform. Prime Day is moving from July to June this year.

In early June, Amazon revealed the exact dates of the sale. Prime Day 2026 will return June 23-26 this year.

... continue reading