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In the crowded field of loyalty programs, Wingstop is pulling out all the stops. MediaPost reports that the chicken chain just launched Club Wingstop, a rewards program that offers members suite access at WWE SummerSlam, exclusive NBA seats, a points-sharing with friends feature and a 94-cent designer-inspired bag drop.
Welcome to the latest phase of loyalty programs, where discounts give way to cultural cachet. In a market where everyone has a points app, the new move is to build community through perks. Wingstop is trying to fly far above Starbucks, Chipotle, Pizza Hut and other QSRs in the loyalty game.
Club Wingstop’s first big perk drop, the “Club in a Box,” dropped this week. It is a Maura Higgins-curated kit featuring a Wingstop serving tray, JBL speaker, Polaroid camera and signature green beret, housed in a faux Birkin-style bag. It’s just 94 cents for members only, while supplies last.