GoKawiilA common complaint about mobile carriers is that they launch attractive new plans and other deals that are limited to new subscribers, leaving existing customers feeling short-changed.
Verizon is aiming to avoid this by combining the launch of new plans targeting switchers with a loyalty program for existing customers. Both are being promoted with an Austin Powers ad campaign …
Verizon says that simplicity was a key goal with the new initiatives.
The company is putting its customers first – existing and new – by redefining loyalty and eliminating activation and upgrade fees. As part of the customer-centered reboot, Verizon is also launching “Verizon Simplicity,” the industry’s most simple and cost-effective plan. With Simplicity, there are no network tiers; everyone gets Verizon’s best 5G network.
Verizon Loyalty
For the Verizon Loyalty program, a 3% reward is the headline news.
Hello Verizon Dollars: A first-of-its-kind program that rewards customers with 3% back in Verizon Dollars every single month, just for being a customer. Starting in July, Verizon Dollars can be redeemed for devices, accessories or up to 5x for each Verizon Dollar from top brands including Sephora, Hilton, Marriott, Starbucks and more. “Customers reward us with their loyalty every month. Verizon Dollars lets us reward them back, on their terms,” said Villanueva. “Not just some customers, on some plans, but for all. Customers earn Dollars every single month just for being with us, and we let them choose how to spend it.”
Additionally, the company is abolishing activation and upgrade fees, as well as providing free entry to weekly prize draws.
Verizon Simplicity
A new Verizon Simplicity plan is aimed at encouraging customers of competing carriers to make the switch.
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