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Plex adds new social features ahead of a major price hike for its lifetime pass

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Why This Matters

Plex's introduction of social features marks a strategic move to enhance user engagement and community interaction, positioning itself as a competitor to social platforms like Reddit and Letterboxd. These updates aim to foster a more personalized and interactive viewing experience, which could attract a broader audience and increase platform loyalty. For consumers, these features offer new ways to discover, discuss, and share content within a unified media hub.

Key Takeaways

Plex has come a long way from being just a personal media server. Over the past few years, it has transformed into a streaming hub, today featuring ad-supported content and movie rental options.

Now, the company is setting its sights on competing with social networking platforms like Reddit and Letterboxd: on Wednesday, Plex unveiled several social features aimed at changing how users interact with the platform.

Notable among these is Discussions, a community forum where users can post comments and talk about movies or TV shows. Plex is likely hoping this forum will create a dedicated space that challenges Reddit’s dominance when it comes to community discussions of movies and shows.

The company said it’s worked up a moderation system that uses a blend of AI and human input to moderate both visual and written content.

Image Credits:Plex

Another new feature is Lists, which lets users create, manage and share lists of their favorite movies and shows, react with emojis instead of simple star ratings, and share images. Later this year, Plex will add the ability to import existing lists from other platforms, and let users react and comment on their friends’ lists. Letterboxd and IMDb both offer user-generated lists.

Additionally, Plex is adding a new Match Score feature that predicts how much a user might enjoy a particular title based on their viewing habits and preferences.

“It looks at the things you watch and the way you rate them, and turns that into a simple percentage that tells you how closely a title lines up with what you tend to enjoy,” co-founder and chief product officer Scott Olechowski told TechCrunch. “The idea is to take the guesswork out of discovery, so instead of scrolling endlessly, you get a quick, personal read on whether something is likely to be for you.”

The platform is also adding Alerts that will notify users about new activities related to lists, movies, shows and film professionals they follow.

Lists are currently available to all Plex users, and Discussions is set to launch this month. Other features will be rolled out throughout the year.

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