Skip to content
Tech News
← Back to articles

The Future of Apple Watch AI Isn't a Chatbot. It's a Coach

read original get Apple Watch Fitness Coach → more articles
Why This Matters

Apple's upcoming WatchOS 27 update emphasizes smarter coaching features and deeper Siri integration, signaling a shift from traditional voice assistants to more personalized health and fitness guidance. This evolution enhances the Apple Watch's role in health monitoring and user engagement, offering consumers more tailored experiences and developers new opportunities for innovative apps. The focus on refining existing features rather than radical changes underscores Apple's commitment to incremental improvements that directly impact user wellness and convenience.

Key Takeaways

Apple's Worldwide Developers Conference kicks off June 8, bringing a fresh batch of software updates across the company's ecosystem, including WatchOS 27 for the Apple Watch. This year, however, all eyes are on Siri. After years of falling behind rivals, Apple's voice assistant is reportedly set for its biggest overhaul yet, with new AI capabilities and deeper integrations expected to take center stage at WWDC.

With Siri's glow-up dominating the headlines, the WatchOS 27 update, which we expect to be iterative, will likely get buried. But that's not necessarily a bad thing if what Apple is really building isn't just a smarter assistant, but a smarter coach.

Last year was a big one for WatchOS. What was sequentially supposed to be WatchOS 12 became WatchOS 26 as part of a broader rebrand that unified Apple's software naming across the board. The Apple Watch got the same Liquid Glass visual overhaul as the rest of the lineup, battery improvements and a new Apple Intelligence-powered Workout Buddy feature that delivers personalized encouragement in your ear during workouts.

For runners like me, that means hearing things like, "This is your fastest mile yet," at exactly the moment your legs are threatening to give out.

The Modular watch face on the Apple Watch Ultra may be coming to the rest of the line-up. Apple

This year, by contrast, WatchOS 27 is shaping up to be more of a refinement release rather than a complete overhaul. According to Bloomberg's Mark Gurman, Apple is working on improvements to heart-rate tracking and battery. He also mentioned the Modular Ultra watch face could finally arrive on standard Apple Watch models, bringing one of the Ultra's most requested features to the broader lineup. It's basically the watch face for people who want every available pixel occupied by useful information. And if the Siri overhaul arrives as expected, it's safe to assume some of its newfound intelligence would trickle down to the wrist.

Having spent time with Google's Gemini AI on wearables, I'd welcome the ability to get a direct answer from Siri instead of being handed a web link I'm never going to open on a tiny screen. But what I actually want from WatchOS 27, aside from better battery life, has more to do with what I don't want.

It seems like every major wearable brand has launched its own AI health coach. Is Apple next? Celso Bulgatti/Cole Kan/Fitbit/CNET

From buddy to coach

To be blunt, I don't want another subscription-based chatbot buried inside the Health app.

... continue reading