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Apple is kicking off a new advertising campaign today, highlighting its Safari browser. In particular, the campaign focuses on Safari’s privacy-focused features and how it “keeps data trackers off your back.”
You can watch Apple’s new Safari privacy film below. In addition to the video, Apple will also run billboards across cities and digital ads touting Safari’s privacy features.
The video puts a humorous spin on how data trackers can snoop on your web browsing, akin to people looking over your shoulder as you surf the web. “Safari. A browser that’s actually private,” Apple concludes.
Safari offers a number of built-in privacy features designed to help users protect themselves. For example, Intelligent Tracking Prevention uses on-device machine learning to stop trackers while allowing websites to function normally.
There’s also Safari’s Privacy Report feature:
Your Privacy Report shows you all the cross-site trackers that are being blocked by Intelligent Tracking Prevention in Safari. You can access your report from the Safari toolbar and the Safari start page.
Built-in fingerprint defense:
Safari works to prevent advertisers and websites from using the unique combination of characteristics of your device to create a “fingerprint” to track you. These characteristics include the device and browser configuration, and fonts and plug-ins you have installed. To combat fingerprinting, Safari presents a simplified version of the system configuration so more devices look identical to trackers, making it harder to single yours out. This protection is on by default, so there are no extra steps for you to take.
As well as protections against invasive extensions:
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