GoKawiilPantone was a bust, so two MTA employees found a perfect color match in the most New York way possible: at a 24-hour hardware store. When the MTA painted the subway station entrance at 34th Street and Eighth Avenue just outside Madison Square Garden in team colors to commemorate the New York Knicks’ first appearance in the NBA Finals since 1999, the blue looked perfect, but MTA’s creative team knew the orange wasn’t a match.
The perfect Knicks orange? It’s actually carrot
Why This Matters
This story highlights how practical, on-the-ground problem-solving can lead to authentic and precise color matching, even in high-profile projects like city branding. It underscores the importance of attention to detail in design and branding efforts that resonate with local culture and identity. For consumers and the tech industry, it demonstrates the value of resourcefulness and hands-on approaches in achieving quality results.
Key Takeaways
- Real-world problem-solving can lead to better design outcomes than relying solely on digital tools.
- Local culture and identity play a significant role in branding and visual representation.
- Hands-on approaches remain valuable in an increasingly digital world, especially for precise tasks like color matching.
Get alerts for these topics