GoKawiilTL;DR Cash App has launched Cash App Tags, NFC payment accessories linked to the Cash App Card.
The first model is the Cash App Wand, a $25 pearlescent keychain available in limited supply.
It works anywhere Visa tap-to-pay is accepted and can be locked or deactivated in the app.
Cash App has apparently looked at the simple act of tapping to pay and decided it needed a little more theater. The company has launched Cash App Tags, which are NFC-enabled payment accessories linked to the Cash App Card. The first one isn’t a subtle bracelet or sleek belt buckle — it’s called the Cash App Wand.
How often do you use NFC? 233 votes Every day! Cash is dead. 56 % A few times a month. It's handy for certain things. 24 % Infrequently. I'll use it when I'm forced to. 7 % Not at all. 12 %
According to the announcement on the company website, the Wand is available starting today through Cash App for $25. It’s only being released in a limited run for now, and you’ll need an active Cash App Card to use it. Once activated in the app, the Wand can be used anywhere Visa tap-to-pay is accepted. In other words, it works much like the Cash App Card itself, except you’re tapping an accessory that looks like a toddler’s toy instead of your phone or smartwatch.
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If it looks a bit silly to you, as it does to me, you’re probably older than the target audience. The company says it was designed with Gen Z in mind and points out that one in five American teens already have a customizable Cash App Card. Cash App also cites its own survey, which claims that 38% of Gen Z consumers buy collectibles, accessories, or limited-edition items at least monthly.
Cash App also makes a practical argument, saying Tags are meant for quick payments when your phone or wallet is buried away, or when using a phone is awkward or not allowed. The Wand has a keychain attachment, so it can be clipped to a bag or your keys. The Tags include real-time transaction alerts, 24/7 fraud monitoring, and the ability to instantly lock, unlock, or deactivate the accessory from within Cash App.
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