Heading to Apple Park for WWDC? There is new merch waiting for you at the Visitor Center store

The Apple Park Visitor Center store got a fresh batch of merch today ahead of next week’s WWDC, when Apple is expected to welcome more than 1,000 developers, students, journalists, and other guests to its campus.

Pre-WWDC merch drop

Even though Apple stopped holding live keynotes years ago, the company still brings hundreds of people to Apple Park during WWDC, including developers, students, media members, and other guests.

This year, visitors who swing by the store located at the Apple Park Visitor Center will get a chance to buy some brand-new merch, including hats, crewnecks, and water bottles.

As spotted by Mr. Macintosh on X (via MacRumors), the new merch hit the shelves earlier today, and they were among the first to check them out:

Exclusive new Apple Park Visitor Center #WWDC26 merch drop today!!!🤩

I was first in the store this morning after the overnight reset! Here’s what Apple added:

🌈 Rainbow Apple Logo Hat

... continue reading