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Key Takeaways Invent for a category, not just a product.
Build your patent strategy like a product roadmap.
Design for modularity from day one.
Brand for the market you haven’t entered yet.
Solve a pain point that crosses industry lines.
Thirteen years ago, I was directing a video shoot for a classical orchestra. I needed one specific drone shot: a perspective from the first violinist, looking up the neck of the instrument from inside the orchestra itself.
The problem was that drones were too noisy. Most of that noise was coming from the vortices at the tips of the propeller blades. If I wanted to use a drone in a classical music performance, I needed to eliminate that noise entirely.
So I asked myself a question that would change my life: What would a tipless propeller look like, and how would it function?
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