GoKawiilDoorDash is bringing artificial intelligence deeper into the user experience, allowing customers to order food and make reservations with photos and prompts.
The company on Thursday announced a new chatbot called Ask DoorDash, which is launching in select markets for grocery shopping and food delivery. DoorDash plans to add reservations and additional U.S. cities in the coming weeks.
Gig economy companies are in a race to add AI into their apps as the rapid development of agentic tools changes how consumers use the internet and mobile devices. DoorDash, along with Uber and Instacart , are rolling out new services to keep from getting left behind in a sector that's become a testing ground for AI agents.
DoorDash launched AI-powered tools for merchants in May, and is betting on autonomous tech like delivery robots. Earlier this year, Uber launched its own AI cart assistant that uses photos and prompts to build grocery lists. And late last year, Instacart introduced AI tools for grocers.