Sustainable fashion isn’t a standalone category

We need scale to improve efficiencies, and small brands can work with large brands to innovate. Having led the fashion sustainability conversation longer than most, and amid the growing number of public failures and shifting consumer sentiment, I think we need to stop treating sustainable fashion as a standalone category that will fix fashion’s sustainability problems. Not only is that putting the spotlight in the wrong place, but “sustainable brands” typically don’t scale, which reinforces the narrative that sustainability isn’t viable or a force for economic prosperity.