GoKawiilAdobe published a report today showing that creators are increasingly embracing creative AI, with 75% of respondents now describing it as integrated or essential to how they work. Here are the details.
Adobe’s second 2026 Creators’ Toolkit Report released
Adobe today published its 2026 Creators’ Toolkit Report, based on a survey of more than 16,000 creators in Australia, France, Germany, India, Japan, South Korea, the U.K., and the U.S.
While last year’s report found that adoption of creative AI tools was accelerating, this year’s edition suggests the technology has become an integral part of how many creators work.
In general, creators said AI-powered creative tools are helping them work faster, though their outputs still often require significant editing. In fact, editing and retaining control of the final output remain essential.
According to Adobe, “57% say their creative AI outputs typically require moderate or extensive editing before they’re ready to share.” Adobe also found that creators are now looking beyond AI-powered tools, and more into how agentic AI might help them further streamline the practical aspects of creative work. Here, control is also a big factor:
(…) when creators imagine what they would do with the time agents free up, the answer is telling — 22% say they’d focus on learning new creative skills, and 21% say they’d spend more time on higher-level creative ideas and direction.
And
“When asked what would make them most comfortable giving an AI agent more independence, their answers reveal a consistent logic around control: 44% want the ability to review, edit, or undo at any point, 37% want transparency into what the agent is doing and why, and 34% want clear limits on what data and tools it can access.”
On the question of the impact of AI in the creative job market, Adobe highlights that 48% of respondents “say creative AI makes them feel more secure about their future as a creator.” Still, the fact that this remains below a majority suggests creators are far from universally reassured about what AI means for the future of their work.
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