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Key Takeaways Start building a data-driven sales operation if you haven’t already. Data can tell you how to target the right audience for new sales and cross-sell products and services to existing clients.
Market to a target audience, instead of trying to please everyone. Account-based marketing and intent data allow you to tailor your messaging to address the client’s interests and pain points individually.
Use an omnichannel strategy to market yourself and your business across multiple platforms.
Digital transformation is redefining how and at what pace businesses can grow. Whether you run a startup or an established company, data access and its strategic use to reach decision-makers will help you boost your bottom line.
1. Build a data-driven sales operation
To leverage the vast amount of data available, you need to collect it. If you haven’t started, now is the time to do so. Gather as much data about your existing clients, prospects and sales activities as you can. The more data you collect, the more insights you’ll have on how to use that data in your sales strategies. This means boosting your data collection in your customer relationship management (CRM) platform, leveraging third-party search databases and implementing a marketing automation platform and other tools.
With data access and analysis, you’ll be able to target the right audience for new sales and cross-sell products and services to existing clients.
2. Identify companies you want to reach, tailor messaging
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