Skip to content
Tech News
← Back to articles

Apple will stream the next Formula 1 Grand Prix free for everyone

read original more articles
Why This Matters

Apple's decision to stream the Austrian Grand Prix for free on the Apple TV app marks a strategic move to boost F1 viewership and enhance its sports streaming presence. This initiative not only increases accessibility for consumers but also positions Apple as a key player in live sports broadcasting, potentially attracting new subscribers and expanding its market share in sports entertainment.

Key Takeaways

The next Formula 1 race will stream completely for free on the Apple TV app in the United States, no subscription required.

Most races this year require an Apple TV subscription to view, but when the deal was announced, Apple said that select races will be in front of the paywall altogether. The Austrian Grand Prix (June 26 – June 28) is the first time they are delivering on that promise.

Usually, just the practice sessions are free to stream. But for the Austrian Grand Prix, happening next weekend, everyone can enjoy the Saturday qualifying and the Sunday race for free. All you need is access to the Apple TV app, and reside inside the United States.

You can get the Apple TV app on a wide variety of devices, including Android and Windows. You can also get the app on many smart TVs, Roku sticks, Amazon Fire TV devices, Xbox, Playstation and more. You can also simply watch in a web browser at tv.apple.com.

The free weekend helps grow exposure of the sport, and improve mindshare of Apple as a destination for sports streaming. Apple has not provided firm viewing figures for how F1 on Apple TV has fared, but the company has indicated that viewership is tracking ahead of equivalent race broadcasts on ESPN last year.

Here’s the full schedule:

Friday, June 26

Practice 1 @ 7:30 a.m ET

Practice 2 @ 11:00 a.m ET

Saturday, June 27

... continue reading