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Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder

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Why This Matters

This story highlights the importance of public perception and reputation management for tech founders and brands. Losing favor with the public can have serious financial and brand repercussions, emphasizing the need for strategic communication and relationship building. It serves as a reminder that in the tech industry, popularity and trust are often as crucial as product innovation.

Key Takeaways

Markets don’t care if you’re right. They care if you’re liked. The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if you lose public favor.