GoKawiilRare Beauty channels 1% of sales into youth mental health fund
Rare Beauty, the cosmetics brand founded by Selena Gomez in 2020, directs 1% of its sales revenue to the Rare Impact Fund. The fund is pursuing a goal of raising $100 million to broaden access to mental health resources for young people.
GoKawiil's interpretation of the reporting above, not reported fact.
The initiative reflects a growing trend of consumer brands tying purchases directly to social causes, using retail sales as a funding mechanism for public health gaps. Given the scale of youth mental health needs, a beauty brand's fundraising could meaningfully supplement resources that schools and governments often struggle to provide.
- 1% of every Rare Beauty sale funds the Rare Impact Fund.
- The fund aims to raise $100 million for youth mental health access.
- Selena Gomez founded Rare Beauty in 2020 with a mission-driven focus.
Rare Beauty Soft Pinch Liquid Blush — This is Rare Beauty's signature product, the blush that helped launch the brand highlighted in the article. Every purchase contributes to the 1% sales donation supporting the Rare Impact Fund's youth mental health mission, so you get a beloved beauty staple while backing a meaningful cause.
See Rare Beauty Soft Pinch Liquid Blush on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-09-17
Published there as: “Selena Gomez’s Rare Beauty gives away part of every sale. Here’s where the money goes”
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