GoKawiilThe Rare Impact Fund, which receives 1% of Rare Beauty’s sales revenue, is working toward an ambitious $100 million goal to expand access to youth mental health resources. When Selena Gomez founded Rare Beauty in 2020, she wanted the cosmetics brand to have meaning and represent different people.
Selena Gomez’s Rare Beauty gives away part of every sale. Here’s where the money goes
Why This Matters
This story highlights how consumer brands are increasingly tying business models to social causes, a trend that resonates with today's socially conscious shoppers. Rare Beauty's commitment of 1% of sales to mental health initiatives shows how celebrity-founded companies can leverage their platforms for social impact, potentially influencing other brands to adopt similar giving models. For consumers, it signals a shift toward valuing brand purpose alongside product quality.
Key Takeaways
- Rare Beauty donates 1% of its sales revenue to the Rare Impact Fund, aimed at expanding youth mental health resources.
- The fund has set an ambitious goal of raising $100 million to support these initiatives.
- Selena Gomez founded Rare Beauty in 2020 with the intention of creating a brand that reflects diversity and social purpose.
Worth a Look
Rare Beauty Soft Pinch Liquid Blush — This is Rare Beauty's signature product, the blush that helped launch the brand highlighted in the article. Every purchase contributes to the 1% sales donation supporting the Rare Impact Fund's youth mental health mission, so you get a beloved beauty staple while backing a meaningful cause.
See Rare Beauty Soft Pinch Liquid Blush on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Get alerts for these topics