GoKawiilRare Beauty leaders discuss mental health mission in Fast Company session
Rare Beauty founder Selena Gomez and chief impact officer Elyse Cohen appeared in a Fast Company-moderated conversation about the brand's growth strategy. The discussion centered on how the company built its business around authenticity, community, and the Rare Impact Fund, which supports youth mental health access.
GoKawiil's interpretation of the reporting above, not reported fact.
The conversation suggests Rare Beauty views purpose-driven initiatives like the Rare Impact Fund as core to its brand identity rather than an add-on marketing effort, according to the framing of the discussion. This could offer other beauty brands a model for tying philanthropic commitments to competitive differentiation in a crowded market.
- Selena Gomez and Elyse Cohen discussed Rare Beauty's growth strategy in a public conversation moderated by Fast Company.
- The Rare Impact Fund, focused on youth mental health access, was highlighted as central to the brand's mission.
- The discussion framed purpose-driven business practices as a potential long-term competitive advantage.
Rare Beauty Soft Pinch Liquid Blush — This is the product that put Rare Beauty on the map, beloved for its lightweight, blendable formula and buildable color payoff. It's a great way to experience firsthand the brand discussed in the article, whose success is tied directly to the mission-driven approach highlighted in this conversation.
See Rare Beauty Soft Pinch Liquid Blush on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-09-24
Published there as: “Purpose That Performs: Inside the Rare Beauty Blueprint”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.