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Plex’s massive $500 Lifetime Pass price hike kicks in this week

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Why This Matters

Plex's decision to raise the price of its Lifetime Pass from $249.99 to $749.99 marks a significant shift in its subscription model, potentially impacting consumer purchasing decisions and the company's revenue strategy. This move highlights the ongoing tension between offering lifetime access and sustainable recurring revenue in the streaming and media platform industry.

Key Takeaways

Dhruv Bhutani / Android Authority

TL;DR The price of the Lifetime Plex Pass will go up from $249.99 to $749.99 on July 1.

Interested buyers have just two days left to lock in the current price.

Existing Lifetime Plex Pass owners won’t be affected by the price increase.

Android Authority readers previously said they’d rather switch to another media platform than buy Plex’s lifetime subscription.

Back in May, Plex shocked users by announcing one of the biggest subscription price hikes we’ve seen from a consumer software service. On July 1, the company will triple the price of the Lifetime Plex Pass from $249.99 to a whopping $749.99.

That means if you’ve been meaning to buy the Lifetime Plex Pass, you now have just two days remaining before the deadline.

Plex is also reminding users of the looming price hike with a prominent “Last chance” banner on its website, urging anyone who’s been considering a Lifetime Pass to buy it before the new pricing takes effect.

It’s worth noting that the $500 pric increase only affects new Lifetime Plex Pass purchases. Existing Lifetime subscribers will retain all of their benefits, and Plex isn’t changing the price of its recurring subscriptions. You can still subscribe for $6.99 per month or $69.99 per year after the deadline.

What's the most you would pay for a lifetime Plex Pass? 2349 votes Less than $100 32 % $120 37 % $250 20 % $750 1 % I'll pay whatever it costs — I use Plex too much 1 % Not a dime 9 %

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