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WhatsApp username reservations are now open, here’s how to claim yours

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Why This Matters

The rollout of WhatsApp username reservations marks a significant step toward enhancing user privacy and customization on the platform. By allowing users to claim unique usernames, WhatsApp enables more private and controlled interactions, especially for businesses and creators seeking consistent branding. This feature also signals a broader shift in messaging apps prioritizing user privacy and identity management.

Key Takeaways

Following years of anticipation and months of preparation, WhatsApp today began rolling out username reservations worldwide, allowing users to claim a unique name before the privacy-focused feature launches later this year. Here are the details.

WhatsApp username reservations now rolling out

Starting today, WhatsApp is rolling out username reservations, with users receiving an in-app notification when the option becomes available to them in Settings > Account > Username .

With support for usernames, WhatsApp users will be able to message new people and businesses or join group chats without necessarily revealing their phone numbers. The company notes that while the feature will be optional, usernames add an extra layer of privacy by giving users greater control over who can see their number.

Despite recommending that users choose a username known only to people they want to hear from, WhatsApp says it is opening reservations ahead of the feature’s launch because, with more than three billion users, many people are likely to want the same names.

In addition to allowing users to create unique usernames that don’t necessarily match their handles on other social apps, WhatsApp has set up a claims system for creators, small businesses, and organizations looking to maintain a consistent online presence. It will allow these accounts to claim the same username they already use on Instagram or Facebook.

WhatsApp says that there won’t be a directory to browse users by username, nor a recommendation system. Usernames are intended to remain private, and the announcement stresses that “people will need to know your exact username to contact you for the first time.”

And for an extra layer of protection, users will be able to create an optional username key that others will need before contacting them for the first time:

The company says that while reservations begin rolling out today, usernames themselves will become available gradually over the coming months, with users receiving an in-app notification once the feature is available in their country.

To learn more about WhatsApp’s username reservation system, follow this link.

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