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Sony’s next-gen PlayStation will go ‘beyond the living room’

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Why This Matters

Sony's upcoming PlayStation aims to transcend traditional living room gaming by expanding its versatility and catering to users who prefer personal monitors and diverse usage scenarios. This strategic shift is designed to re-engage gamers who migrated to PCs and to offer unique value beyond conventional gaming setups, signaling a broader vision for the platform's role in consumers' digital lives.

Key Takeaways

Q: How can you bring back to the PlayStation platform users who migrated to gaming PCs during the COVID period? In aiming for profit growth, are there limitations on what can be done in the short term, or do you see the potential for more significant changes with the next-generation platform?

A: PlayStation has long been strongly associated with the idea of playing in the living room. However, in recent years, more users globally have been using personal monitors. In response, we are selling peripherals such as monitors and speakers to break away from the fixed perception that “PlayStation equals the living room” and to broaden usage scenarios. For the next-generation platform, rather than simply serving as an alternative to PCs, we aim to deliver value that is unique to PlayStation. This includes not only technological advancements but also an expansion of usage styles, enabling a seamless experience that can be enjoyed naturally beyond the living room.