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Here’s something most PR professionals won’t say out loud – the name on the door matters more than the story you’re pitching. At least, that’s how it used to work, but it’s changing fast.
If you’re a founder, entrepreneur or small business owner trying to figure out your PR strategy, you need to understand both sides before you write a single cheque.
I started my career at the largest PR agency in India. Then I moved to a budding agency, and then I went independent. I’ve lived all three versions of this story, and that puts me in a position to give you the honest breakdown that most industry think-pieces won’t.
The agency advantage is real — don’t dismiss it
When you walk into a large, established PR agency, you’re not just buying a service. You’re buying a reputation, and reputation in media is currency.
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