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Key Takeaways Kim Vaccarella had “zero experience” building consumer brands — but she believed in creating a better beach bag that would last.
Today, Bogg Bags have reached millions of customers and topped $100 million in annual revenue.
The brand has gone viral multiple times — here are its secrets to virality.
When Kim Vaccarella launched Bogg Bag in 2014, she was a controller at a commercial real estate lending company who just wanted a better beach bag. She had “zero experience” building a consumer brand.
Today, at age 56, Vaccarella sits at the head of a company that has sold close to five million bags and topped $100 million in annual revenue. The brand has a presence in major retailers like Target, Nordstrom and Dick’s Sporting Goods and has gone viral multiple times.
Bogg’s rise wasn’t fueled by a perfectly orchestrated social strategy or deep-pocketed investors, but by an obsessive focus on a single problem.
“I had zero experience, actually,” Vaccarella tells Entrepreneur in a new interview. “So it was a lot of learning along the way and those bumps in the road and then just trying to recover from them as best as possible to get where we are today.”
Kim Vaccarella. Credit: Bogg
From ruined beach bags to a viral staple
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