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Key Takeaways
Most C-suite executives admit their companies aren’t extracting real value from AI.
Keeping humans in the loop isn’t a workaround for AI’s limitations.
Founders seeing success with market trend reports aren’t reading category-level data — they’re drilling into behavioral signals specific to their own customer base, like a high-value segment quietly reducing purchase frequency.
Entrepreneurs turn to data to help guide their decision-making. Now, AI is giving them the chance to dig deeper into the information they gather, helping them make competitive gains faster.
What makes AI such a helpful tool to unlock faster growth? Two answers: AI systems can process millions of data points quickly and identify even the slightest relationships among them. Although humans can do likewise, they can’t do it at the speed or scale of AI. In fact, some reports suggest that an AI system’s processing time is 100 times that of a comparable human team. And other research indicates that AI tools are powerful for long-term tasks, not just one-off functions.
In other words, AI-driven tools could help companies gain a meaningful edge over competitors. Yet many founders (and their direct reports) still haven’t figured out how to use AI to leverage their way to the top. In fact, the majority of C-suite executives in one survey admitted that their companies weren’t seeing the potential value from AI.
This isn’t an AI problem, though. It’s a human problem: many founders and their teams aren’t taking the steps that could best help them use AI to get the most from their data. However, there are a few steps they can take to begin seeing more benefits from AI and the data it uncovers.
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