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Key Takeaways Anyone can copy your tools. No one can copy your judgment or your reputation.
The game keeps changing. The point of it — value and trust — never does.
Every generation of entrepreneurs believes it is operating in unprecedented conditions. That was true in the 1990s. It was true in the early 2000s. And it is certainly true today.
Over the past 3 decades, business has lived through multiple technological revolutions. The internet transformed access to information. Social media changed how people communicate. Smartphones made markets global. And now artificial intelligence is beginning to reshape entire industries. Against that backdrop, it is easy to assume that today’s entrepreneurs are fundamentally different from those who came before them.
The longer I observe founders building companies, however, the more I believe the most interesting differences are not where most people look.
Information scarcity has been replaced by attention scarcity
One of the biggest differences between generations is access to knowledge. When many entrepreneurs from my generation entered business, information was scarce. Great books were passed from one person to another. Valuable industry connections took years to build. Finding a capable mentor was often a matter of luck.
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