The Imagination Era: Why creativity matters more than ever in the age of AI

The creativity strategist Natalie Nixon explains how leaders can harness wonder, rigor, and human insight to thrive in an AI-driven workplace. We are entering what the creativity strategist Natalie Nixon calls the Imagination Era, a moment when ideas, curiosity, and new ways of thinking matter more than ever. As artificial intelligence accelerates, leaders face a critical question: How can they treat AI as a creative partner rather than a replacement for human thinking?