GoKawiilTushar Mehta / Android Authority
It’s hard to believe that it’s been nearly a decade and a half since OnePlus first showed up on the scene. I was so hyped up back then, and ultimately ended up owning several OnePlus devices over the course of a decade or so.
Of course, nothing stays the same forever. Bit by bit, the brand pivoted from its initial hardcore enthusiast niche to something a bit more mainstream. While this new OnePlus wasn’t for everyone, the brand remained strong for a few years after this.
That’s what makes the current situation so upsetting. Since sometime around 2020, OnePlus has been falling further and further away from what originally made it stand out. Earlier this year, a rumor cropped up that the brand would be retired and reshuffled more directly as a product line within the wider OPPO umbrella. While it took a while to get a clear answer, it’s now clearer than ever that OnePlus is on life support as OPPO decides what to do with it next.
Most recently, there have been obvious signs that OnePlus support is winding down in Europe and that the US market could very well be next. With all this in mind, right now is the worst possible time to buy a OnePlus device.
Are you sad to see OnePlus losing momentum like this? 36 votes Yes, I love this brand 67 % Yes, but it was inevitable as they changed direction 25 % No, not sad at all 6 % Other (Tell us in the comments) 3 %
You shouldn’t pick up a OnePlus phone right now, even if you get a great deal
Mishaal Rahman / Android Authority
There’s no denying that OnePlus is in a weird place, and as a result, you might see nervous retailers push units at a discount. I want to make this clear: even if you get a great deal, I still caution against buying OnePlus products right now. This is especially true for smartphones, as these are expensive purchases, and it’s never wise to pick a brand in limbo like this.
Below are just a few of the biggest reasons why I would wait.
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