GoKawiilAdding to an earlier report from Counterpoint Research that showed Apple posting its strongest-ever second quarter for iPhone shipments, Omdia has now published its own figures pointing to the same record performance. Here are the details.
Omdia warns sharper declines are still ahead
Earlier today, we covered a Counterpoint Research report that showed preliminary data for worldwide smartphone shipments for the second quarter of 2026.
In its report, Counterpoint said Samsung led the market with a 24% shipment share, up from 20% a year earlier. Apple followed with 20%, up from 17%, while Xiaomi fell from 14% to 12%, OPPO from 12% to 11%, and vivo from 9% to 8%.
Now, a preliminary report from Omdia (via MacMagazine) points to the same overall trend, although its estimates differ slightly.
Omdia puts Samsung at 22%, up from 20% in Q2 2025, followed by Apple at 20%, up from 16%. Xiaomi declined from 15% to 11%, OPPO from 12% to 10%, and vivo from 9% to 8%.
Here’s Omdia on Apple’s performance for the quarter:
Apple delivered its best second-quarter performance ever, capturing a record-high 20% market share during what traditionally is its slowest quarter of the year. The iPhone 17 series delivered one of the strongest iPhone refresh and upgrade cycles in Apple’s history. Apple also benefited from stable pricing while most competitors were forced to raise their pricing. However, as Apple raised pricing across other products towards the end of 2Q, a key question remains to what extent iPhones might be impacted by similar hikes later this year.
Unsurprisingly, Omdia said the ongoing memory crisis contributed to a 4% year-over-year decline in overall shipments, making Q2 2026 the market’s weakest quarter since Q2 2023.
Omdia also warned that the sharpest shipment declines are still to come:
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