GoKawiilIf you remember racing home after school to grab the family landline and call your best friend before dinner, a new device from Pinwheel is aiming to reboot that experience for a new generation.
The kid-focused tech company announced Tuesday the launch of Pinwheel Home, a modern take on the classic household phone designed to let children stay connected without the distractions of a smartphone.
Pinwheel is positioning the phone as an intro to phones for children ages 5 to 10 before they’re ready for a smartphone. The company already sells kid-friendly smartphones and launched a smartwatch last year.
Image Credits:Pinwheel
Instead of texting or doomscrolling on social media, Pinwheel Home is built solely for voice calls. The company says the phone encourages more meaningful, one-on-one conversations while giving kids the independence to call friends and family and practice basic phone skills without borrowing a parent’s device.
The launch comes as more parents look for ways to cut back on their children’s screen time amid growing concerns about technology’s impact on their development. Studies have linked excessive screen time to emotional, behavioral, and social challenges. Plus, recent research from the University of Georgia found that children who spend more time on social media tend to show weaker vocabulary development over time, including greater difficulty recognizing and pronouncing words.
Notably, while Pinwheel Home looks like a traditional landline, it operates over Wi-Fi, eliminating the need for a phone jack. It comes in two models. The Spark starts at $68 and comes in white, black, blue and purple. The Classic costs $79 and includes a retro-style handset and customizable stickers, with color options of pink, black and white.
Screenshot Image Credits:Pinwheel
For safety purposes, parents control the device through Pinwheel’s Caregiver Portal, where they can approve contacts, block unknown callers, spam and robocalls, and set calling schedules and time limits. Speed dial and voicemail are also available.
The company notes that future updates will introduce three-way calling and allow Pinwheel Home to integrate with its watches and smartphones, enabling children to use the same phone number across devices while still limiting screen time at home.
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