GoKawiilApple shifts App Store oversight from Schiller back to Eddy Cue
Phil Schiller has reportedly stepped down from running Apple's App Store and product launch events, according to Bloomberg, though Apple has not made a formal announcement. He will remain at the company as an Apple Fellow working on unspecified projects, while App Store oversight returns to Eddy Cue, who led it before Schiller took over in 2015.
GoKawiil's interpretation of the reporting above, not reported fact.
This reshuffle follows Tim Cook's exit as CEO and John Ternus's promotion, signaling a broader leadership shakeup at Apple beyond the top job. Since Schiller's App Store role involved sensitive developer relations and regulatory compliance work, including the Epic Games dispute, the change could affect how Apple navigates ongoing antitrust and policy pressures.
- Phil Schiller steps back from App Store and events leadership but stays on as an Apple Fellow.
- Eddy Cue regains control of the App Store, a role he previously held before 2015.
- Deputies Carson Oliver and Nola Weinstein take over day-to-day App Store and events operations.
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Published there as: “Phil Schiller reportedly steps down as Apple's App Store and product event chief”
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