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Bloomberg's Mark Gurman reports Phil Schiller is leaving his role leading the App Store, becoming an Apple Fellow on unspecified projects. While Schiller cited wanting more time for family and philanthropy, Gurman says he also grew wary of plans by CEO John Ternus and services chief Eddy Cue to boost App Store margins and recurring revenue.
Bloomberg's Mark Gurman reports Apple is exploring ways to boost App Store revenue and margins, an initiative reportedly led by new CEO John Ternus and services chief Eddy Cue. Gurman also links the effort to Phil Schiller's recent departure, noting Schiller opposed the push out of concern it would anger developers and regulators.
Phil Schiller, who has led Apple's App Store since 2015 and joined the company in 1987, has stepped down from that role, according to Bloomberg. He'll remain at Apple as a Fellow working on unspecified projects, a title insiders view as a precursor to full retirement. Carson Oliver, a 14-year App Store veteran, will take over daily operations, and the App Store is shifting from marketing to Eddy Cue's services division.
Phil Schiller has reportedly stepped down from running Apple's App Store and product launch events, according to Bloomberg, though Apple has not made a formal announcement. He will remain at the company as an Apple Fellow working on unspecified projects, while App Store oversight returns to Eddy Cue, who led it before Schiller took over in 2015.
Phil Schiller is stepping back from overseeing the App Store and Apple's product events, roles he held even after moving to an Apple Fellow title in 2020. The App Store will now fall under Eddy Cue's services division, with Carson Oliver managing daily operations, while Nola Weinstein takes charge of events reporting to communications VP Kristin Huguet Quayle.