Phil Schiller exits App Store and events leadership at Apple
Phil Schiller is stepping back from overseeing the App Store and Apple's product events, roles he held even after moving to an Apple Fellow title in 2020. The App Store will now fall under Eddy Cue's services division, with Carson Oliver managing daily operations, while Nola Weinstein takes charge of events reporting to communications VP Kristin Huguet Quayle.
GoKawiil's interpretation of the reporting above, not reported fact.
Schiller's exit from these operational duties signals a broader executive reshuffle inside Apple, coinciding with Tim Cook's final day as CEO and John Ternus's rise. Consolidating the App Store under Cue's services team reflects the growing importance of services revenue and could shape future App Store policy amid ongoing antitrust scrutiny.
- Phil Schiller relinquishes leadership of the App Store and Apple events but stays on as an Apple Fellow.
- Eddy Cue's services division regains App Store oversight, with Carson Oliver managing day-to-day operations.
- The change comes as Tim Cook exits as CEO, marking a wider leadership transition at Apple.
Apple App Store Gift Card — With the App Store moving under Eddy Cue's services team, it's a good moment to stock up on App Store credit for apps, games, subscriptions and iCloud storage. An Apple gift card works across the App Store and Apple's services, and makes an easy gift for any iPhone or Mac user.
See Apple App Store Gift Card on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Chance Miller, 2026-08-31
Published there as: “Phil Schiller steps down from leading the App Store and Apple events”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.