Bloomberg reports Apple is building early prototypes of a screenless wearable with a thin fabric band and sensor-equipped module, aimed at competing with Whoop and Oura Ring. The project remains in an early technology-investigation stage and isn't expected to launch before 2028, if it ships at all. Executives including Eddy Cue and Tim Cook reportedly back the effort, with Cue pushing Apple's health team to borrow ideas from simpler, fitness-focused competitors since taking over health leadership last October.
9to5mac.com
· 2026-09-22
Apple has cut a small number of employees working on Fitness+ audio content, including the Time to Walk and Time to Run series, according to Bloomberg's Mark Gurman. He says new episodes will continue but less frequently, and the layoffs are seen internally as the start of larger cost-cutting changes to come rather than a one-off trim.
9to5mac.com
· 2026-09-21
Reports say Apple is developing a privacy-focused home security and monitoring device that uses AI rather than video footage, tied to a new subscription service. Separately, executives including Eddy Cue are reportedly exploring ways to raise App Store margins and extract more recurring revenue from developers.
9to5mac.com
· 2026-09-07
Bloomberg's Mark Gurman reports Phil Schiller is leaving his role leading the App Store, becoming an Apple Fellow on unspecified projects. While Schiller cited wanting more time for family and philanthropy, Gurman says he also grew wary of plans by CEO John Ternus and services chief Eddy Cue to boost App Store margins and recurring revenue.
techcrunch.com
· 2026-09-06
Bloomberg's Mark Gurman reports Apple is exploring ways to boost App Store revenue and margins, an initiative reportedly led by new CEO John Ternus and services chief Eddy Cue. Gurman also links the effort to Phil Schiller's recent departure, noting Schiller opposed the push out of concern it would anger developers and regulators.
9to5mac.com
· 2026-09-06
Phil Schiller has reportedly stepped down from running Apple's App Store and product launch events, according to Bloomberg, though Apple has not made a formal announcement. He will remain at the company as an Apple Fellow working on unspecified projects, while App Store oversight returns to Eddy Cue, who led it before Schiller took over in 2015.
engadget.com
· 2026-08-31
Phil Schiller is stepping back from overseeing the App Store and Apple's product events, roles he held even after moving to an Apple Fellow title in 2020. The App Store will now fall under Eddy Cue's services division, with Carson Oliver managing daily operations, while Nola Weinstein takes charge of events reporting to communications VP Kristin Huguet Quayle.
9to5mac.com
· 2026-08-31
Phil Schiller is relinquishing his roles overseeing the App Store and Apple's product events, according to Bloomberg. He will retain his Apple Fellow title and continue working on unspecified projects, while the App Store division moves under services chief Eddy Cue, with Carson Oliver remaining in charge of daily store operations.
theverge.com
· 2026-08-31
GoKawiil