GoKawiilPhil Schiller steps back from App Store amid Apple's push for higher margins
Bloomberg's Mark Gurman reports Phil Schiller is leaving his role leading the App Store, becoming an Apple Fellow on unspecified projects. While Schiller cited wanting more time for family and philanthropy, Gurman says he also grew wary of plans by CEO John Ternus and services chief Eddy Cue to boost App Store margins and recurring revenue.
GoKawiil's interpretation of the reporting above, not reported fact.
The App Store already faces intense scrutiny from regulators and developers over Apple's commissions and control, and any push to extract more profit risks deepening those legal and political fights. Schiller's quiet exit suggests internal disagreement over how aggressively Apple should monetize the App Store even as leadership changes hands.
- Schiller is stepping down as App Store chief to become an Apple Fellow.
- Gurman says a factor was discomfort with plans to raise App Store margins.
- The App Store remains a flashpoint for developer and regulatory conflict.
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Published there as: “Phil Schiller’s App Store exit reportedly driven by wariness over future plans”
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