GoKawiilPhil Schiller steps back from App Store and Apple events leadership
Phil Schiller is relinquishing his roles overseeing the App Store and Apple's product events, according to Bloomberg. He will retain his Apple Fellow title and continue working on unspecified projects, while the App Store division moves under services chief Eddy Cue, with Carson Oliver remaining in charge of daily store operations.
GoKawiil's interpretation of the reporting above, not reported fact.
The move comes amid a broader leadership shuffle at Apple, coinciding with John Ternus preparing to succeed Tim Cook as CEO. Schiller's exit from these high-profile roles marks the end of an era for one of Apple's longest-serving executives, who helped shape the App Store and many of its flagship products since the late 1980s.
- Schiller keeps his Apple Fellow title but leaves App Store and events leadership.
- App Store oversight shifts to Eddy Cue, with Carson Oliver still running daily operations.
- The change follows news of John Ternus succeeding Tim Cook as CEO on September 1st.
Apple App Store Gift Card — Schiller helped launch the App Store with Steve Jobs in 2008, and an Apple gift card is the simplest way to spend in the store he built. It works for apps, games, subscriptions, iCloud storage, and more across your iPhone, iPad, and Mac.
See Apple App Store Gift Card on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Emma Roth, 2026-08-31
Published there as: “Phil Schiller is leaving his biggest jobs at Apple”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.