GoKawiilApple's Phil Schiller steps down as App Store chief amid executive exodus
Phil Schiller, who has led Apple's App Store since 2015 and joined the company in 1987, has stepped down from that role, according to Bloomberg. He'll remain at Apple as a Fellow working on unspecified projects, a title insiders view as a precursor to full retirement. Carson Oliver, a 14-year App Store veteran, will take over daily operations, and the App Store is shifting from marketing to Eddy Cue's services division.
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Schiller's departure adds to a growing list of senior leadership changes at Apple, including COO Jeff Williams and environmental chief Lisa Jackson, coinciding with Tim Cook's own exit as CEO. His exit comes as Apple continues to navigate the fallout from its antitrust battle with Epic Games over App Store fees, a fight that reshaped how developers can direct users to outside payments. The reshuffling signals a broader generational transition in Apple's executive ranks at a pivotal legal and organizational moment.
- Phil Schiller steps down as App Store head but stays on as an Apple Fellow
- Carson Oliver, a 14-year App Store veteran, takes over daily operations
- The move follows other executive departures as Tim Cook steps down as CEO
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Published there as: “Apple’s top App Store exec, Phil Schiller, follows wave of exits as CEO Tim Cook steps down”
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