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Key Takeaways Alexander invested $500 to learn the ins and outs of being a verified reseller online.
He saw $10,000 in sales in month one, then $150,000 within 10 months.
Now, he’s focusing on school, with plans to pursue business or psychology in college.
Last year, Ethan Alexander, then 16 years old, had some spare time to fill after he stopped playing lacrosse. Starting a side hustle seemed like a solid option. The Kansas City, Missouri-based teen had seen people online who were verified resellers on Amazon and Walmart — third parties selling products on the platforms — and wanted to learn the business.
Image Credit: Courtesy of Ethan Alexander
So the high school student invested $500 (a sum he receives annually from his great-grandfather’s will) to have a reseller teach him how to make money reselling items online.
“I feel like everyone always tries to find the perfect side hustle,” Alexander says. “What’s the best thing to do right now? But I saw it and went for it. I didn’t try to look for a perfect opportunity. I just took what was in front of me and made it mine.”
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In the beginning, Alexander used the software program SellerAmp, which shows seller metrics like price point, quantity in stock and who’s owning the sought-after “buy box,” to zero in on which products to sell. The “buy box” refers to the section on a product page featuring “add to cart” and “buy now” options. SellerAmp also provided information on processing costs and fees, along with what price to set to see a certain profit percentage.
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