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Galaxy Z Fold 8 shows up on video as BTS joins Samsung’s hype train

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Why This Matters

The appearance of the Galaxy Z Fold 8 in a BTS member's teaser highlights Samsung's strategic use of celebrity endorsements to generate buzz ahead of its official launch. This approach underscores the importance of innovative marketing in the competitive foldable smartphone market, appealing to both tech enthusiasts and a global fanbase. Consumers can anticipate a device that combines cutting-edge technology with high-profile promotion, potentially influencing purchasing decisions.

Key Takeaways

TL;DR A member of the popular boy band group BTS recently shared a video teasing one of Samsung’s upcoming foldables.

The foldable in question appears to be the Galaxy Z Fold 8.

The Galaxy Z Fold 8 just showed up in a place you wouldn’t expect

We’re only days away from Samsung’s much-anticipated Galaxy Unpacked event, where it will introduce the Galaxy Z Fold 8 series and Flip 8. As you would expect, advertising for the upcoming foldables has picked up. Recently, Samsung and Spider-Man teamed up for a teaser. Now, we’re getting another taste from one of the most popular bands in the world.

If you’re a fan of BTS, then you probably know that the South Korean boy band is currently on tour around the world. Ahead of a show taking place in Paris, one of the members took some time out of their busy schedule to tease one of Samsung’s upcoming foldables. The band member in question is J-Hope, and the foldable he is holding appears to be the Galaxy Z Fold 8.

If you were hoping for a detailed hands-on video, you’re sorely out of luck. There’s not much here outside of a peace sign and a real-world look at the Galaxy Z Fold 8. Regardless, we already have a good idea of what to expect based on the many leaks over the months.

For example, we expect the device to have a 7.6-inch QHD+ display with a 4:3 aspect ratio. The cover screen will reportedly be a 5.5-inch QHD+ panel with an aspect ratio of 16:10. We’ve also previously heard that it will feature a 4,800mAh battery with 12GB of RAM and 256GB/512GB/1TB of storage.

Galaxy Unpacked is scheduled for July 22 and will take place in London. It’s believed that the Fold 8 will start at $1,899 when it launches.

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