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Volvo adds Apple Music to more than 2 million cars, with up to three months free

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Why This Matters

Volvo's over-the-air update significantly enhances in-car entertainment by integrating Apple Music into over two million vehicles, including several popular models from 2020 onward. This move reflects the automotive industry's shift towards seamless, connected experiences and highlights the growing importance of exclusive streaming integrations for consumer engagement. The free trial offers an attractive incentive for new and returning subscribers, potentially boosting Apple Music's user base within the automotive sector.

Key Takeaways

Volvo is rolling out an over-the-air update to its cars’ infotainment systems that adds Apple Music to more than two million vehicles. Here are the details.

As spotted by Exame (via MacMagazine), Volvo has announced that an over-the-air update will add Apple Music to the infotainment system of several models.

According to a press release on the automaker’s website, “the software update is coming to the Volvo EX90, ES90, XC90, S90, V90, XC60, S60, V60, XC40, EX40 and EC40, from model year 2020 and onwards.” The press release adds that the “timing of availability may vary depending on car model.”

To celebrate the integration, eligible Volvo customers who are new to Apple Music can get three months free, while returning subscribers who have been away for at least one month can get two months free.

In addition to standard Apple Music playback, the Volvo EX60, EX90, and ES90 will support Spatial Audio with Dolby Atmos when equipped with the optional Bowers & Wilkins sound system. The newly launched EX60 will also ship with Apple Music natively integrated when deliveries begin this summer.

Volvo says the offer of up to three free months of Apple Music will be available until July 6, 2027. To read Volvo’s full announcement, follow this link.

Apple Music requires an active subscription. You can sign up for $11.99 per month, with 1 month free.

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