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Range Rover answers the question: "What if we built a not-SUV?"

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Why This Matters

Range Rover's new GT model signifies a bold move into the electric luxury car market, expanding beyond its traditional SUV roots. This shift highlights the industry's broader trend toward electrification and diversification of vehicle offerings, appealing to consumers seeking high-performance electric options from established luxury brands.

Key Takeaways

Range Rover provided flights from Washington, DC, to London and accommodation so Ars could see the RR GT, as well as some other things you can read about in early September. Ars does not accept paid editorial content.

WOLVERHAMPTON, England—One can argue about whether or not Range Rover invented the luxury SUV category, but there’s no question that since the first Range Rover went on sale in 1970, the brand has made itself the standard that other luxury SUVs have to measure against. But what if Range Rover built something that wasn’t an SUV?

That’s exactly what it’s doing with the new Range Rover GT. Spy shots have been circulating for at least a year of what was believed to be an all-electric replacement for the Range Rover Velar. It turns out that was a misapprehension; the heavily camouflaged prototypes were examples of the Range Rover GT being tested at the Nürburgring and the Arctic Circle.

Credit: Range Rover Will this be Range Rover’s answer to the Lucid Air and Porsche Taycan? Will this be Range Rover’s answer to the Lucid Air and Porsche Taycan? Credit: Range Rover

Range Rover still isn’t ready to reveal an uncamouflaged GT, but the car you see is much less disguised than the boxy-looking prototypes seen in earlier spy shots.

The Range Rover GT will be the first vehicle from Jaguar Land Rover to use the new EMA flexible platform, which has been designed, like the MLA platform that underpins the Range Rover, to be powertrain-agnostic. At launch, the Range Rover GT will be a full battery electric vehicle, but the company has plans to add a hybrid EV version to the mix as well.