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Nobody knows how bad corporate AI emissions really are. This startup has a way to estimate them

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Why This Matters

This startup's approach to estimating AI emissions addresses a critical gap in understanding the environmental impact of widespread AI adoption. Accurate measurement is essential for regulators, investors, and companies to make informed decisions and develop sustainable practices in the tech industry.

Key Takeaways

Investors, auditors, and regulators are asking companies about their AI emissions, but precisely measuring them is a challenge. More and more companies are implementing artificial intelligence into both their internal workflows and their external products, and that AI use comes with an environmental impact. Already, AI data centers are driving a surge in electricity demand that is outpacing supply.