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The amazing thing about Samsung’s new folding phones is their normalcy

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Why This Matters

Samsung’s latest Galaxy Z Fold8 and Z Fold8 Ultra demonstrate that foldable phones have matured into mainstream flagship devices, moving beyond their novelty status. This shift signals a significant evolution in mobile technology, making foldables more accessible and practical for consumers and the industry alike.

Key Takeaways

After seven years of iteration, a Galaxy Z Fold is just a flagship phone that unfolds—not a weird category unto itself. Recently, when talking to Samsung Electronics America Executive VP of Mobile Experience Dave Das about the company’s new Galaxy Z Fold8 and Galaxy Z Fold8 Ultra phones, I offhandedly referred to the whole category of folding phones as “a novelty.” Das didn’t tell me I was wrong. But he did politely try to reframe my thinking about the new models, which Samsung unveiled on Wednesday at a Galaxy Unpacked event in London.