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Apple announces The Morning Show is ending after season 5

2026-07-23 | original
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Why This Matters

The ending of The Morning Show after five seasons marks a significant milestone for Apple TV+ as it transitions away from one of its flagship original series. This decision reflects shifts in content strategy and the evolving landscape of streaming entertainment, impacting both consumers and the industry by signaling potential changes in original programming focus. It also highlights the importance of long-running series in building subscriber loyalty and brand identity for streaming platforms.

Key Takeaways

Apple just announced that one of Apple TV’s first ever original series, The Morning Show, will be ending after season 5. Here are the details on the final season of The Morning Show.

The Morning Show’s final season to air in 2027

When Apple TV first launched in 2019 (with the name Apple TV+), its biggest tentpole series was The Morning Show.

The Jennifer Aniston and Reese Witherspoon-starring series has remained one of Apple’s most popular shows through four seasons.

But Apple has just announced that the series will end after season 5, which premieres in 2027.

Per a new post from Apple TV on X:

Alex and Bradley are back where they belong.

The final season of #TheMorningShow is coming in 2027. pic.twitter.com/cjQszCz4Ba — Apple TV (@AppleTV) July 23, 2026

The Morning Show’s fourth season aired in fall 2025. Apple historically has scheduled the series to air in the fall, so fall 2027 is likely when the show’s final season will premiere.

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