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Kagi Brings Back Old-School Search, One Human-Made Website at a Time

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Why This Matters

Kagi aims to revive the nostalgic, human-curated web by offering a privacy-focused search engine that emphasizes quality, human-made sites, and a return to simpler, less commercialized web experiences. This shift highlights a growing desire among consumers and the industry to prioritize authenticity, privacy, and a more curated online environment amidst the dominance of AI and monetized platforms.

Key Takeaways

If you’re of a certain age, you’ll remember the way the web used to be: sites made and developed by humans.

You could load up a directory like AltaVista or Yahoo and click through categories including Home & Family, Science, and Computers. In those listings you’d find pages put together by hobbyists, academics, and tech nerds.

People gathered around forums and bulletin boards, and web developers tended to avoid putting images on their sites because it would slow down page loading. The idea of watching a video over the internet seemed almost impossible.

In the decades since those formative years, the web has transformed almost beyond recognition. Almost everything is now monetized to the nth degree, from search results and forums to social media and news outlets. Powerful apps and tools now run inside browsers, while AI is hard at work removing the need for the open web altogether.

There are now a good number of companies that are keen to see the spirit of the old web return, and that includes Kagi. For several years Kagi has been running a search engine based on privacy and security. Now Kagi has expanded its efforts beyond its Google-alternative search tool to curate a “small web” of sites driven and written by humans.

The Kagi Search Engine

As Kagi’s main business is its search engine, it makes sense to start here. Searching with Kagi will cost you a small fee (starting at $5 a month, plus sales tax) for 300 searches. The standard-level AI assistant is included in that price; it’ll help you make sense of what you're seeing. You get unlimited searches and more AI assistant tokens for $10 a month. If you want to see what Kagi is like first before committing, there’s a free trial available that allows you 100 searches.

The argument that Kagi puts forward for why you should pay for search is pretty persuasive. As Kagi explains it, searching the web is always going to cost you—it’s just a question of whether you pay directly with dollars, by giving up data about your online activity, or by sifting through an increasing number of ads and sponsored links.

Besides making search more private, Kagi also wants to make it better by serving up results that aren’t influenced by paid promotions or whatever Google’s favored business practices happen to be from month to month. Kagi has its own indexes for web and news, and is built to promote “relevant, high quality results” and noncommercial sites.

To get started with Kagi search, all you need is an email address and password to manage your account. You can then get started with your 100 free searches. Open the search options panel to limit results to images, videos, podcasts, maps or news, or to filter by time or language.

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